Pssst . . . your wine bottle is dirty!

Meet the Dirty Wine Bottle.  Actually, it’s called the Agapito Rico Bottle.  Designed by Spanish graphic designer, Eduardo del Fraile, the bottle honors Jumilla wine pioneer, Agapito Rico.

Dirt Bottle
Agapito Rico was instrumental in bringing notoriety to the Jumilla wine region of Spain.  His winery, Bodegas Carchelo, specializes in Monastrell.

Señor del Fraile (the bottle designer) says the bottle “emits a naturalistic feel”.  Right.  Because of the dirt.

I mean, I get it in theory . . . an esoteric tribute to terroir, but at the end of the day, your wine bottle has dirt on it.  Or . . . if I make a mental-180, it kind of looks like a chocolate eclair ice cream bar.

Bodegas Carchelo also makes wine in bottles that aren’t covered in dirt.  If I come across one of these pretties, I will give it a try.

What do you think of the Dirty Wine Bottle?



  1. I actually had Carchelo wine, the one with upside down glass on its label – it was excellent.

    I have seen bottles intentionally covered in dust ( can’t think of the producer from Cote-du-Rhone who does this) – of course you can’t take the dust off. I’m assuming here it will be the case, the bottle is simply covered in the dirt.

    On the look of it, I’m sure some people will be attracted to try something unique, and some will be appalled. For me, the content is king – if the wine is good and if it is reasonably priced. I will gladly drink it and will gladly serve it to the guests – if anything, it will be a conversation piece. If you think about it, dirt is related to the wine, whether we want that or not…


    1. I’m going to be on the lookout for the sleek-labeled Carchelo. I’ve never seen bottles covered in dust . . . that would be interesting for a few minutes, but then I’d want to wipe it off! I have a feeling this “dirt” bottle is exactly that . . . a conversation piece. Salud!!


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