Understanding the Apothic Red - Wine Review
There is no denying that the Apothic Red is one of the best-selling reds in the United States, selling over 3 million cases of wine a year. But what is it about this wine that makes it sell so well?
What makes this wine stand out in retail stores? These tasting notes and review of Apothic Red will dive into the wine helping us understand what all the rage is about.
What’s In Apothic Red - The Blend
This wine is a blend of a few powerful red varieties. In the blend, we find our first clue as to why the wine is so popular.
By blending Zinfandel, Merlot, Syrah, and Cabernet Sauvignon, the winemakers (super producer, E.J. Gallo) combine all the best things about red wine. The Zinfandel offers the bold red fruit and spice, while the Merlot contributes some much-needed softness. The addition of Syrah provides darker fruit notes, and the Cabernet adds the structure and more tannin to the wine.
Turns out Apothic is a well designed blend of all the most exciting red-wine components. It is specifically designed to cater to the broadest spectrum of red wine drinkers.
Side–note: Not all the vintages have the Cabernet Sauvignon, but it’s a great addition. While the wine is dry, the grapes are extremely ripe and fruity, which gives the impression of sweetness.
When swirling the glass, you will immediately notice the slow, thick wine tears down the glass, which gives you a hint that the wine will be rich. You can expect to smell and taste dark fruits, cherries, and licorice to subtle vanilla, chocolate, and mocha from the oak aging.
In most cases, if a wine provides so many layers and tastes so good, you can expect a hefty price tag. But that’s what makes the Apothic Red so different. There is a lot going on in the glass, but it is so affordable, a strong hint that will help in solving the mystery of why this wine has become so popular.
The Value Trade-Off
Apothic has been engineered to be the best possible blend of value and quality. This trade-off takes into consideration the fact that a huge percentage of wine drinking America is not willing to lay out a lot of money for wine. This is doubly true for the younger, new to wine, market.
Gallow has made a calculation here that has clearly paid off in sales. They’ve made a drinkable wine that often comes in Under $12.
Not only does this wine hit the spot as an smooth, easy to drink bottle, but it brings enough to the table to make great food-pairing wine too. This easy-drinking red is best paired with simpler meals. The best options would be a meaty pizza or beef burger. You don’t necessarily want to be pairing a cheap red with an A-grade fillet mignon.
What’s In A Name
The name Apothic comes from Apotheca, which means “a mysterious place where wine was blended and stored in 13th century Europe.” So this story, combined with their eye-catching label, allowed the brand to combine everything necessary for selling boat-loads of wine.
About the Wine and Producer
The Gallo Winery, where the Apothic wines are made, was founded by Ernest and Julio Gallo in 1933. In the first year of their production, they made over 170,000 gallons of wine. And in their second year, they managed to sell over 440,000 gallons of wine, proving the business model from the get-go.
The mastermind behind the Apothic Red was Debbie Juergensen, who first started experimenting with the blend in 2007. Her passion for powerful blends and telling a story through wine is very clear with these wines.
The wine’s big break can be contributed to wine critic Robert Parker’s review. Parker praised the wine for being one of the greatest bargains he has ever tasted from California. It wouldn’t surprise me if that single quote got more wine enthusiasts interested in the wine.
The winery hasn’t stopped gowring since and has expanded to all corners of the earth, where they continue growing as an international brand.
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We have to take the Apothic Red for what it is – an exceptionally drinkable red that is crafted for the average wine drinker.
For what you pay, the wine truly over-delivers when compared to other wines in its price range. For a mid-week dinner party wine, Apothic is a great choice for all but the hard-core aficionado.
It’s easy to see why this wine has gained so much popularity in the past decade and why it continues to make a name internationally. It’s the value for money, the fruitiness, and the unique label.
So if you’re looking for an ultra-complex wine that you will store in your cellar for the next forty years, Apothic Red is not going to be your first choice. And if you’re getting a bottle of wine to impress a major wine enthusiast, you might want to give this one a skip.
While the wine has excellent traits and great flavor, the winemaker’s target was to produce a bottle that was affordable but still profitable. This rules out many of the tricks of the trade used to produce $100 bottles.
Nonetheless, Apothic is one of the better options in the under $15 price category, and it’s so important that we have good wine in all price classes, to help all wine-drinkers enjoy a good bottle (or a few).
About The Author:
I’m Patricia, and I have a healthy obsession with wine. So much so that I started a YouTube Channel called “Understanding Wines,” which is dedicated to teaching others about wine. My wine journey began when I was only 19. I completed our local Cape Wine Academy Certificate and went on to do WSET (Wine and Spirits Education Trust) level 3 and ISG (International Sommeliers Guild) Intermediate and Advanced Certificate. My focus has always been on helping others better understand wine, so I became a full-time wine copywriter and continue working on my channel.